You did an amazing website, you worked hard and spend a lot of time developing a great website for your current customers and future and clients but nobody is reaching your website, Why?
Well, you’ve probably forgotten to make the most important thing to rank on the first page of google after creating content, the Search Engine Optimization also known as SEO. SEO, if it wells done, will allow your content to rank in the results of the first of Google.
First, to rank on Google, you have to create a blog
The reason is quite simple, you cannot rank without content, even if your activity is a technological solution (as Go-content), you need to create some content to be known of Google and be known (more importantly !) by your clients and future client of your brand!
Once you have created some content, it may not rank well because you didn't optimize it well. That's why we are going to explain how SEO works and what are the different tips to ranks on the first page of Google.
SEO is complex and could be an entire job, if you're a small brand that can't afford an SEO job (or who wants to save money !), you can assign some easy SEO steps to the content creators.
Your content creators won't be slowed down because the tasks to perform for a great SEO are very fast to do.
At the end of this post, you will be amazed at how easy it is to rank high with SEO compared to the content to create without SEO to rank in the first result of Google.
So let's learn about the tasks to do for SEO.
There are differents steps to do to rank first on Google.
The most important of them are to use the html tag used by the search motors as Google, bing, brave...
Here's the list of what to do with the levels of signifciance by using ++,+,+- and then there will be an explanation
The title tag will be show into your tab in Google Chrome and in the results of Google when you search something.
The title is seen by Google and you so have to choose it carefully
The meta description, as you can see it upside, will be shown under you're title tag, it is a description of your page.
Google won't see you're meta description but the traffic will and it is so important to choose it right to confirm what your're traffic does want to see, give the desire to traffic to see your page and why they should pick you're page instead of another.
Hn is the tags in your HTML code.
H1 is the title of your page that will be visible by your traffic, you can only have one H1 tag and it's considered as the visible title of your page (personally it's the same that the title tag).
H2 is a tag that I personally love, it has brought me many visitors on many projects. You should write a question like: "What is the right jacket to have on a motorcycle" inside a post about the rain on the motorcycle. It's working so well because that is what the people are searching for, only a few peoples are searching for an article about the rain on the motorcycle. Having an H2 tag asking this question (to yourself), that will catch an important part of the traffic. That will rank your article higher for the research "the rain in motorcycles" because Google will understand that your content is of high quality. H3 is of low importance but it's better for your page structure and it is steel consider as low important by Google (but more important than a text)
The keywords of your website are important for your brand because they need to rank your articles and associated them with your brand. For example, a content creator will talk about web content, videos, and photo creation. That will allow founding traffic that is interested in the creation of content and, by the way, the traffic will be interested in the services of the content creator!
If you have many backlinks that point to your domain name or website, that will accord credit to your website and allow Google to know that you have the trust from others. The more you have backlinks and higher you will be rank on Google. To get backlinks you can just wait to recommend from others website, create an affiliation program, create a partnership with other website or even pay a web content creator to create an article about your brand and link it with your website, all blows are allowed (American Nightmare style)
If you have many backlinks that point to your domain name or website, that will accord credit to your website and allow Google to know that you have the trust from others. The more you have backlinks and higher you will be rank on Google. To get backlinks you can just wait to be recommended from others website, create an affiliation program, create a partnership with other website or even pay a web content creator to create an article about your brand and link it with your website, all blows are allowed (American Nightmare style)
Content length is a major factor of ranking, why so?
More your text is long and more you have the opportunity to put keywords in. Don't go straight to the goal and give a full explanation without making too much of it. To rank high on Google results, you need to write at least 800 words but content higher than 1000 words are appreciated
Internal links are good to makes for the reader, to link it with another post that you've made. It's important for Google also because it will know if a page is important (depending on how many internal and external links that page has). For a good web spider (good one, isn't ?), you have to create them inside your text, like we do at Go Content blog and you can code it.
Under this post, we had written some PHP and MYSQL code that all you (and Google !) to see randomly, all the article we had ever written. That builds a good web spider because not even a post is loose.
External links would be important for some peoples but We don't think so. Actually, Google says that it's important to quote your content but We think that it's for the backlinks system.
Don't forget to quote your content Afterall, this gives a good user experience and that can help some friend if your quote their blog or website
As we saw the upside, for SEO you got many tricks as Hn, backlinks, title, meta tags, and many others, the importance here is to understand that this is just the start of your SEO strategy and you will certainly found you own tricks
SEO is a total art piece, to rank high on Google, it can go by redirecting your business into a niche market. I did the mistake to go into too competitive business in the past like electricity, gas, and bank fees comparator.
My mind didn't change about it and I still think that it was a good idea. Bank and electricity company had a really generous affiliation program because of the cost of the client in this sector.
The problem was that too many websites like Selectra were doing the same thing for ten years or even more, even if they were not really productive (1 blog post per week and employee on average), they were more than 50, they already had a good SEO optimization (because of backlinks), their website was very appreciated from Google and I didn't have the time to compete against a company like that.
I prefer to create a company that sells energy, ecologically and cheap than to help few energy companies to sell energy subscriptions.
The reason I'm telling you this is to make you understand that it can be too hard to compete with other companies but you can start in a niche market (for example in my case in eco-friendly energy companies) and then when your companies have acquired notoriety and profits (you can hire employees to create content & make your business grow).
Gowing into a competitive business is complicated to rank first on Google, that's why you should start in a niche sector even if you will go, in the future, into your first idea.